Privacy policy

Last updated: June 6, 2026

Western Buckles Co., operated by Buckles Western LLC ("we," "us," "our"), respects your privacy. This policy explains what we collect, how we use it, who we share it with, and the rights you have over your information.

INFORMATION WE COLLECT
When you visit or buy from thewesternbuckles.com, we collect:
- Information you give us: name, email, shipping/billing address, phone number, and order details.
- Payment information: processed securely by our payment provider. We do not store full card numbers.
- Information collected automatically: device, browser, IP address, pages viewed, and shopping activity, gathered through cookies and similar technologies.

HOW WE USE YOUR INFORMATION
- To process, craft, and ship your orders.
- To provide customer support and warranty service.
- To send marketing emails you've opted into (you can unsubscribe anytime).
- To measure and improve our website and advertising.

COOKIES AND TRACKING TECHNOLOGIES
We use cookies and pixels to run our store, understand site usage, and show relevant ads. Our key partners include:
- Shopify — our store and checkout platform.
- Google Analytics — website usage analytics.
- Klaviyo — email marketing and customer activity.
- Meta (Facebook/Instagram) Pixel — advertising and measurement.
- Google (Merchant/Shopping) — product listings.
You can manage cookies through our cookie banner and your browser settings.

HOW WE SHARE INFORMATION
We do not sell your personal information for money. However, when we use advertising tools like the Meta Pixel and Google, your activity may be shared with those platforms to show you relevant ads across other sites and apps. Under California law (CCPA/CPRA), this is considered "sharing" for cross-context behavioral advertising. You have the right to opt out (see below).

We also share information with service providers (Shopify, our payment processor, shipping carriers, Klaviyo) strictly to operate our business. We do not sell your data to data brokers.

YOUR PRIVACY RIGHTS
Depending on your state of residence (including California, Texas, Virginia, Colorado, and others with privacy laws), you may have the right to:
- Access the personal information we hold about you.
- Request that we delete your personal information.
- Correct inaccurate personal information.
- Opt out of the "sale" or "sharing" of your personal information for targeted advertising.
- Not be discriminated against for exercising these rights — you'll receive the same prices and service.

HOW TO OPT OUT OR EXERCISE YOUR RIGHTS
- Click "Do Not Sell or Share My Personal Information" in our website footer.
- We honor Global Privacy Control (GPC) browser signals automatically as opt-out requests.
- For access, deletion, or correction requests, email us at hello@thewesternbuckles.com. We will verify your identity and respond within the timeframe required by law.

DATA RETENTION
We keep your information for as long as needed to fulfill orders, provide warranty service, comply with legal obligations, and resolve disputes.

CHILDREN'S PRIVACY
Our store is not directed to children under 16, and we do not knowingly collect their personal information.

CHANGES TO THIS POLICY
We may update this policy as our practices or the law change. The "last updated" date above reflects the latest version.

CONTACT US
Buckles Western LLC (DBA Western Buckles Co.)
150 SE 2nd Ave Ste 1403 #6550, Miami, FL 33131, United States
Email: hello@thewesternbuckles.com
Phone: +1 954 738 4770